THON at Penn State, the world’s largest student-run philanthropy, is expanding its relationship with Campus Causes for THON 2018 after a successful pilot program in 2017. THON is the largest student-run philanthropy in the world with over $10,045,478 raised For The Kids in 2017. In their history, THON has raised more than $146 million for Four Diamonds at Penn State Children’s Hospital and their efforts to conquer childhood cancer. To support that effort this year, more than 90 new Campus Causes THON campaigns have already been created by Penn State students. “THON is excited to partner with Campus Causes again this year to continue to empower and provide innovative fundraising opportunities to the 400+ student organizations that fundraise on THON’s behalf,” THON 2018 Executive Director, Andrew Smith said. “Whether you are in State College or across the country, Campus Causes allows everyone to have an impact on the lives of children and families battling childhood cancer.”
After a successful pilot launch, Campus Causes, a division of Newbridge Marketing Group, is broadening its reach to campuses nationwide to help students raise money for their groups, clubs and teams by shopping online. Thanks to recent merchant signings, there are now more than 200 popular brands, including Nike, Apple, Target, Forever 21 and Buffalo Wild Wings, which give a percentage of every purchase made via a Campus Causes campaign to students’ designated causes. New campaigns were started at more than 70 universities this summer with new launches accelerating during the back-to-school season.
Other groups leveraging Campus Causes can be found on more than 130 other campuses, including Duke University, The Ohio State University, the University of Alabama, Oregon State University, Texas A&M, Cornell University and Johns Hopkins University. In addition to numerous dance marathon groups, many collegiate sports teams, school clubs and Greek chapters are also quickly seeing the benefits of the shop-to-raise fundraising model.
“The student leaders at Penn State bring innovation to their fundraising model each year to ensure THON continually leads the nation in charitable giving. We’re thrilled to expand our relationship with THON and look forward to supporting their effort even more this year,” said Steve Schubert, partner and co-founder of Newbridge Marketing Group. “We have over 2,300 students at Penn State involved in Campus Causes THON campaigns. We are so inspired by the student leaders we work with and the spirit of the broader Penn State community as they rally behind THON.”
FlipGive, which teams up with Newbridge Marketing Group to “power” Campus Causes, has helped thousands of organizations raise over $10M on its Shop to Raise online fundraising platform. “College students continue to impress us with their unwavering commitment to giving back and raising money for great causes” says Mark Bachman, CEO of FlipGive. Merchants that participate in these efforts have a unique opportunity to reach college students and build brand loyalty when they graduate into the workforce. Bachman added, “Brands that give back have customers who come back.”
About Campus Causes
Campus Causes was founded by Newbridge Marketing Group to present students with a better way to raise more for their causes without the hassle or expense that comes with organizing and running fundraisers. Inspired and driven by those who are making positive impacts on their campus communities, Newbridge Marketing Group is proud to partner with FlipGive, the leader in Shop to Give fundraising, to provide a platform that will increase efficiency and success of campus fundraising across North America. Campus Causes is designed to be the go-to solution for campus groups, teams, clubs and individuals who are making a meaningful difference on their campuses through fundraising efforts and for brands who want to support good causes and give back to college communities.
Based in Toronto, FlipGive is an online marketplace that connects millions of shoppers and brands through an innovative group fundraising platform. FlipGive’s shop-to-raise marketplace has revolutionized both grassroots fundraising and brand building opportunities by helping groups raise money with everyday shopping while driving sales, loyalty and positive social impact for brands.